Our Story
The Ino Scarf Boutique Story
I have always had a passion for scarves and have acquired and worn scarves of many styles and materials during my global travels. I also found scarves to be wonderful presents to give to friends and family.
The source of my passion is my mother, Güngör Küey, who inspired me at a very young age to appreciate the quality and aesthetics of fabric.
To me a flowing and undulating scarf expresses an imaginative mind and open heart.
I have channeled that passion into my own collection of scarves that I share with you in my Ino boutique in Austin, Texas.
These handmade scarves are elegant and unique and wear like soft jewelry.
Ino's first collection, GiGi, is a result of collaboration with my mother, Güngör. We combined the needlework from ancient Anatolia with modern fabric to produce a scarf that transcends time. My mother, Güngör, handpicks each silk fabric and designs the lace by color and form, then works with local craftswomen to perform the delicate needlework.
The GiGi scarf flows from the past with ancient art lacework to today's silk fabric for you to enjoy into the future.
Sustainability is a core value at Ino. Currently, we utilize deadstock fabric for most of our scarves, which is an eco-friendly alternative to using brand new materials. However, our commitment to sustainability drives us to pursue the use of sustainably developed fabrics. We aim to support and collaborate with sustainable fabric developers. By doing so, we strive to create beautiful, high-quality products that are kind to the planet.
Ino has expanded with several other lines that express youthful energy to sophisticated refinement. We ensure that each Ino scarf is made from carefully selected high-quality material that is handcrafted with attention to detail and love.
You are more than welcome to visit our beautiful Austin, TX store located at 4541 Ruiz St, Austin, TX 78723.